With the rise of FAST, consumers are getting free content (via ad exposure), content providers are getting new revenue channels and platforms are getting more content to engage users. ConclusionĬonsumer viewing habits have continued to develop as streaming options and models have advanced.
It's important to remember that on-demand options surged for a reason. It also assumes that consumers will continue to have an appetite for whatever content is programmed. Platforms are once again having to plan programming rather than letting consumers simply select on demand. The model provides a lot of opportunities for content providers and platforms but also challenges. The unit economics of a $5 to $10 subscription doesn't make much sense if, on average, you are paying $50 to $75 to acquire a subscriber and they churn out in six to nine months. Industry conversations and developments tell us that many streaming platforms will go the way of CuriosityStream, abandoning the subscription model in favor of FAST across as many platforms as possible, driving revenue on existing content libraries. What This Means For The Future Of Television There is growing interest in existing content libraries from 24/7 Friends or Top Gear programming to a channel entirely of TED Talks or a holiday classics channel. Content is presented in channels where the viewer has no control over programming, versus traditional subscription streaming, which requires a viewer to actively find and select a program from a streaming platform.
Consumer AppealįAST channels combine the comfort of traditional broadcast within the streaming landscape. We’ve seen more than a billion minutes watched since January 1 of this year-the rough equivalent of 2,500 years of content if consecutively watched. FAST content consumed was just 6% of the total in 2020, versus 30% of all Plex content in 2022. This data shows just how rapidly it continues to advance. As an early provider of FAST channels, Plex has sourced data from an internal analytics dashboard analyzing billions of minutes of programming. Variety VIP+ cites 2020 as the year FAST really took off, and the trajectory since then has been astounding.
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