To find the real cost, and avoid overpaying, you need to find the level yourself. The amount you need to pay to promote your specific items can be completely different to the category rates shown. However, despite the level of detail, these are still just category averages. The typical range is 5-10% but there are exceptions reaching as low as 2% and as high as 18%. To help answer this question, eBay provide average ad rates, updated weekly, across 32 main categories and hundreds of subcategories. That makes it easy to control the cost of Promoted Listings, in comparison to cost-per-click programs with variable pricing like Google Ads or Amazon Sponsored Products.īut to be successful – to actually get your item boosted to the top of the search results – you will have to compete against all the other sellers with similar items who are using Promoted Listings.
You choose your own percentage rate for each listing, so you will never pay more than that.
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